“Tiempo de ser héroes” de Nike México, busca inspirar más y permitir a los jóvenes disfrutar de vidas más saludables

  • Los héroes de hoy no son a los que la sociedad está acostumbrada. A través del deporte, estos héroes desafían los estereotipos al romper las barreras con las que tienen que vivir todos los días.

Después del éxito de “Juntas Imparables” en 2018, la nueva campaña Just Do It de Nike México busca inspirar más y permitir a los jóvenes disfrutar de vidas más saludables, invitando a la próxima generación al deporte.

Dirigida por Loren Denis, “Tiempo de Ser Héroes” (“Tiempo para ser héroes”) cuenta una serie de historias sobre atletas femeninas inesperadas; Es una invitación a un movimiento deportivo que alienta a los atletas de todos los niveles de experiencia a convertirse en los nuevos héroes de la ciudad. También es un llamado a mover la ciudad a través del deporte y celebrar la pasión, la perseverancia y el espíritu de los atletas mexicanos que, con sus acciones, son una inspiración para los demás.

Únete al desafío en nike.com/heroes y crea un equipo con tres amigos para participar en esta emocionante experiencia, inspirada en la Ciudad de México, donde puedes acumular minutos de movimiento. La plataforma también le permite registrar su actividad a través de las aplicaciones Nike Run Club (NRC) y Nike Training Club (NTC).

Un poco más sobre los verdaderos atletas detrás de la película:

Daniela Velasco, velocista de 1.500 metros

Velasco is one of the most tenacious Paralympic athletes today. Her attitude of perseverance has led her to break limits and believe in the power of dreams. For her, running is a way of being free. She is champion of the London 2012 Paralympic Games, Toronto 2015 Pan American Games, and, most recently, the Lima 2019 Pan American Games.

Alejandra Orozco, diver

Orozco obtained her first Olympic medal at 15, and, at the time, becoming Mexico’s youngest Olympic medal winner ever. Since that moment she has set her goals high: become the best athlete ever. Discipline and self-confidence drive her, and she is a medalist for the 2013 World Slam Dunk Series, Toronto 2015 Pan American Games and the Lima 2019 Pan American Games.

Nataly Gutierrez, Karina Esquer and Mariana Valenzuela, basketball players

Nataly Gutierrez, Karina Esquer and Mariana Valenzuela are the future generation of basketball athletes, and they’re challenging the rules. Together they have become a community of women that seek to change the future of the sport.

Nicole Pérez, footballer

Pérez is one of the most important voices of women’s football in Mexico. She belongs to the first generation of footballers who are supported in their profession by their families, defying all conventions and the country’s patriarchal system.

Dulce Orihuela, boxing trainer

Orihuela had to convince her father to let her box. Within a week of training she was in the ring for her first fight. Today, she spends her time as a trainer at TRASO, a program offering kids weekly boxing classes along with counseling and educational workshops. She teaches the fundamentals of boxing as a foundation to build character and determination, especially among young girls in the underserved community of Tacubaya, Mexico City.

Paulina Pulido, dancer

Pulido began dancing when she was 11 and quickly fell in love with the art of movement as a form of expression. For her, dancing is a sport that builds community, and she faithfully believes that it can help to elevate self-expression.

Mariana “Barby” Juárez, boxer

For Juárez, every move she makes is full of heart. She has won the World Boxing Council title nine times — and she is still going for more.

Lorena Dromundo, downhill cyclist

Dromundo started downhill riding at the age of 11. Since then, she has managed to break into a sport that was considered exclusively for men, and is one of the few women to practice it professionally.

24NovSe realiza elCarrera 100% recomendableSuzuki Race 2019Ciudad de México

24NovSe realiza elCarrera 100% recomendableCarrera Escucha a Fondo 2019Ciudad de México

30NovSe realiza elCarrera 100% recomendableCarrera por la educación 2019Ciudad de México

08DecSe realiza elCarrera 100% recomendableJAGUAR RACE 2019Puebla

08DecSe realiza elCarrera 100% recomendableCarrera Chilangos Run 2019Ciudad de México

15DecSe realiza elCarrera 100% recomendablecarrera CHRISTMAS RUN 2019Ciudad de México

15DecSe realiza elCarrera 100% recomendableCARRERA THE SANTA RUN CDMX 2019Ciudad de México

22DecSe realiza elCarrera 100% recomendableChristmas Run Quéretaro 2019Querétaro

CARRERAS DESTACADAS

CARRERAS DESTACADAS

CARRERAS DESTACADAS

CARRERAS DESTACADAS

DESTACADOS

LO MÁS RECIENTE

Suscríbete a nuestro Newsletter

X